Now, more than ever local business owners are starving for a good Internet marketer to help them get their businesses on the Internet. Online sales are a booming $204 billion a year, and local businesses want a piece of that action.
The main concern is, you have to get local business owners to trust and like you, while at the same time approach them in the right way. As you read every word of this article you’ll learn how to use your testimonials, marketing the local way, joint venturing with certain businesses, and using social media to grow your local consulting business exponentially to set you apart from your competitors.
The best way to get local business owners wanting to know more about your service is with testimonials. Collect all your past client testimonials and put them all in a professional folder. If you’re short on testimonials offer something free to past clients for a short powerful testimonial. Now you can walk into an appointment with a business owner with confidence, and walk out with a nice consulting check.
Marketing your Internet consulting business locally might not be what you’re used to, but once you learn this trick you’ll be confident walking into or calling a business owner to talk about their business needs. Open up your local yellow pages and pick the businesses you want to target, then go online and check each of their websites. If they don’t have a website or their website is lacking SEO ranking then you can help.
Before you close the yellow pages take a look at local advertising agencies or web design shops you could strike up a joint venture with. Local advertising agencies usually don’t have the time to do SEO or social media for a client, so you could be just the partner they’re looking for to expand their business into unknown territory. Web design shops always get asked if they know any Internet marketers to help with their newly designed website, so once again you’re there when they need you most and vice versa.
Exponentially growing your local Internet consulting business is easier with social media. Start by building profiles at Facebook, Twitter, LinkedIn, and WordPress, then link them together. Once business owners see your profiles they’ll be more confident when it comes to cutting your consulting check. After you’ve set your machine in place go to Craigslist and Olx to write an ad for your consulting business.
Once your roadmap is in place you can take the first step to local consulting riches. Placing an ad in your local newspaper directing people to your website or LinkedIn profile will give a healthy boost to your new business as well. It might be tough at times, but if you follow the steps in this article and collect testimonials, make a list, joint venture, and use social media you’ll be on your way to a thriving business that beats out the competition every time.
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